Question

Based on your understanding of personality and perception related issues in consumer behavior, answer this multi-part question:

a. Briefly describe the advantages and disadvantages of product placement.
b. What personality related characteristics may lead to certain consumers being influenced (more than others) by product placements within movies, television programs, and other entertainment media?
c. What concepts addressed in (Consumer Perception) are applicable/relevant in the context of product placements?

Answer 1

Step-by-step explanation:

1.The advantages of placing a product through the web, television, or in a static place such as in a store or commercial warehouse are many because they provide the opportunity for the product to be promoted quickly and reach a greater number of people. The disadvantages are that if the product placement does not present a good advertising design it easily loses popularity and becomes boring.

2. Personality characteristics such as age, social class, and the rank that society performs, gender, greatly influences the interest shown by the product offered.

3. The knowledge that the consumer has of the product, the brand, the availability of immediate access to obtain the product, the cost of the product and the availability of acquiring a good personalized advice of the product, as well as the attention given to the client makes it possible to form a positive or negative perception of the product.