Question

As you consider your task, you reflect on the customer experience you are working to develop. You understand that products can be placed on a service-goods continuum with purely tangible goods and purely services as endpoints. To choose the best marketing tactics, you evaluate The Spa at Verdure's position on the continuum. Which classification most accurately represents The Spa's position on the service-goods continuum?

Select an option from the choices below and click Submit.

- Mostly a tangible good

- Purely a tangible good

- Mostly a service

- Purely a service

Answer 1

Mostly a service

Step-by-step explanation:

Spa operation is mostly a service, tangible goods are materials you can hold, which has physical nature and feel such as household materials, soaps, machines, cars and computers. On the other hand, services hardly involve physical goods which can be touched, it is something you offer that is not a physical good and spa operations does not involve the exchange of physical goods and as such is mostly a service industry. consultancy service is another example.