Answer:
Panera Bread executives want fast access to the Asian market without a significant investment of capital.
Step-by-step explanation:
Franchising is the business practice where a company sells the right of use of its brand and name to a third party to transact business.
Usually a portion of the third party's profit is given to the franchisor by the franchisee for the use of their brand.
Panera bread is trying to expand into Asia using franchise because it does not have the capital to invest in such an expansion. Franchising will be a fast way to expand into the market.