Question

Amanda uses "Influence consideration" as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda's campaign?

Answer 1

In-Market audiences, Custom Intent audiences, Similar Audiences

Step-by-step explanation:

Influence considerations are ads that are displayed to people who are in one way or the other aware or connected to your brand, or have done a research for one of the brands among your portfolio, but haven't visited your website for more than thirty (30) days. Thus, these class of people include in-market audiences, custom intent audiences, and similar audiences.

Answer 2

The correct option is option 4 as mentioned below.

Step-by-step explanation:

As the option are not given in the question, the options are as indicated here

1. In-Market audiences, Affinity Audiences, Similar Audiences
2. Custom Intent audiences, Similar Audiences, Custom Affinity audiences
3. Custom Intent audiences, Similar Audiences, Affinity Audiences
4. In-Market audiences, Custom Intent audiences, Similar Audiences

Out of these the correct option is the 4th option where the In-Market audiences, Custom Intent Audiences and Similar audience are good targeting option for the Amanda's campaign.