Question

Producers of convenience products and common raw materials typically seek ________ distribution - a strategy in which they stock their products in as many outlets as possible

Answer 1

Intensive distribution.

Step-by-step explanation:

Convenience products and common raw materials can be characterized as those that are frequently purchased, immediately, with minimal comparison and purchase effort. They are low-cost products that are easily available at sales points, such as hygiene products, newspapers and soft drinks.

Therefore, for these goods, intensive distribution is the most appropriate marketing strategy. This distribution occurs when a company tries to make its product available to as many suppliers and stores as possible, regardless of size, so that consumers can easily find the product wherever they go.