Question

What is​ positioning? A. Selecting which segments to enter B. Arranging for a market offering to occupy a​ clear, distinctive, and desirable place relative to competing products in the minds of target consumers C. A part of a​ company-driven marketing strategy D. Developing profiles of market segments E. Dividing a market into smaller groups of buyers

Answer 1

The correct answer is B. Arranging for a market offering to occupy a​ clear, distinctive, and desirable place relative to competing products in the minds of target consumers

Step-by-step explanation:

Positioning is the way a company wants customers to perceive, think and feel about its brand versus competitive entries. It is is a process of emphasizing the brand’s distinctive and motivating attributes in the light of competition.