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Tesla Motors wanted to discover how people think and feel about their electric car that can drive itself. They formed a 12-person focus group composed of owners and nonowners of Tesla cars. This is an
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Tesla Motors wanted to discover how people think and feel about their electric car that can drive itself. They formed a 12-person focus group composed of owners and nonowners of Tesla cars. This is an example of ___________ research.

User Chris Stratton
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Answer:

Qualitative research

Step-by-step explanation:

Qualitative research is a scientific method of observation to gather non-numerical data, while focusing on meaning-making.

User Alex Martian
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