Answer:
Early adopter
Step-by-step explanation:
Early adopter refers to an individual or business who uses a new product, innovation, or technology before others. Early adopters are more likely to pay more for the product than later adopters, if using the product will improve efficiency, increases market penetration or raises the early adopter's social status.
The reason organizations rely on and like the early adopters so that they can provide feedback about product deficiencies and cover the cost of the product's research and development.