Question

Diane buys most of her day-to-day household provisions from a local supermarket. During one of her visits to the store, she found it unusually crowded. She did not want to wait in the long checkout queue, so she decided to go to another store. Diane's decision is a result of a(n) _________.A) cultural influence

B) situational influence
C) ecological influence
D) physiological influence

Answer 1

B) situational influence

Step-by-step explanation:

Situational influence is one of the most significant factors that affect the behavior or consumer buying choice. These situational influences are temporary conditions borders around factors such as time factor, location, etc, which in turn influences the buying decision of the consumer.

Diane who normally would patronize her usual local supermarket, as a result of time factor, could not wait but decided to patronize another store. Her buying decision is influence by the situation on ground and nothing else. This could only be temporal, as she might patronize her usual local supermarket next time .

Answer 2

B. Situational Influence

Step-by-step explanation:

Situational Influence

These are conditions (most times temporary) that affects buyers decisions on whether they actually decide to buy your products, buy additional product or buy nothing from you. In this case, Diane made the decision not to buy anything from that store because of the current condition that influenced her which was that the store was crowded at that particular point in time.

The conditions or factors that can cause situational influence may either be physical factor, social factor or time factor, buyer's mood or a combination of factors.

They are impermanent conditions that impacts how customers or buyers behave. Some marketers usually use this in manipulating the way the buyer behaves into buying a product.