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Janet is very loyal to Jif peanut butter, but ______ factors such as a difference in time, availability, condition of the buying location, and inventory shortages may cause her to buy a competing brand.

1 Answer

4 votes

Answer:

Situational factors

Step-by-step explanation:

Situational factors are factors that influences a customer's decision in decision making due to lack of other choice and the quick need of the particular product.

User Aaron Lelevier
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