Answer:
Product strategy
Step-by-step explanation:
A product strategy defines how a product should look like, what the product should achieve and how this can impact the organisation. A product strategy is usually market or customer- driven. The development of a product strategy helps a company focus on a specific target market or specific set of customers instead on focusing on everyone. A global product strategy helps a company put into consideration the product demands of various cultures.
For example, the company changed the flavor of oreo to put into consideration various cultures.