Answer:
Overall cost leadership.
Step-by-step explanation:
Cost leadership can be defined as to lowest cost that is available in an industry. A cost leader in an industry has achieved a competitive advantage by being able to give the lowest price compared to other businesses in the market
Even where there is high competition businesses with low cost advantage perform well and have good profit margins.
So to avoid overall cost leadership firms convince rivals not to enter a price war, protection from customer pressure to lower prices, and the ability to better withstand cost increases from suppliers.