Answer:
ethnocentric orientation
Step-by-step explanation:
An ethnocentric orientation comprises of a person's believe that his/her country is more superior to the other country no matter what. Such people think that they are better than the people of the other country in every manner. The scenario also described Chris to have an ethnocentric orientation.
Other companies holding an ethnocentric orientation do choose to conduct business outside of their home country and are called international companies.