Question

Vicky keeps a close eye on her company’s internal and external environment to discover possible opportunities for new products and to discern possible threats from the competition. In which activity is Vicky engaged?a. corporate spying

b. competitive intelligence
c. the synergistic approach
d. SWOT analysis
e. management by observation

Answer 1

The correct answer is letter "D": SWOT analysis.

Step-by-step explanation:

The SWOT analysis is a study of a company's internal components and external factors that can influence its operations. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses represent the firm internal factors which could be core competencies or improvement areas, while the opportunities and threats are the external components from where the company can take advantage to profit or could wipe the business out.

Answer 2

d. SWOT analysis

Step-by-step explanation:

A SWOT analysis consists in the analysis of the company's internal and external enviroment with the goal of developing a business strategy that can improve the company's standing in the market.

The term SWOT is the acronym for Strenghts, Weaknesses (Internal Factors), Opportunities, and Threats (External Factors).

Vicky is engaging in a SWOT analysis because she is described as keeping an eye close on her company's internal and external factors.