Question

Online retailer NetShop had been drastically losing market share to its competitors. The management hired a reputed consulting firm to advise the company. The experts from the consulting firm pointed out that the company primarily lost out on its competitive advantage due to its poor customer service, including slow response times to customer inquiries and unclear return policies. These ineffective policies and procedures led to many disgruntled customers and a steady migration to more customer-friendly retailers. NetShop can best solve its problem by working on its:______

a. immobile assets.
b. support activities.
c. resource flows.
d. resource stocks.

Answer 1

The correct answer is b. support activities.

Step-by-step explanation:

In order for a company's primary activities, large or small, to be carried out properly, they must be supported by support activities, which cover all primary activities. These support activities are:

• The infrastructure
• Human resources administration
• Technology development
• Supply

The above are the main ones that can exist in a company, so it is important to note that your SME can have all or only some. There may be companies that have activities other than the previous ones, but that the owner considers to be relevant to their business.