Answer:
- What they perceive and do.
Step-by-step explanation:
An empathy map is described as a collective tool that is used for obtaining a deeper awareness or insight to the customers and form an overview of their experiences that helps to understand the needs of the customers and design the products or services accordingly.
As per the question, the observation of things that how people view and hear could be really beneficial to understand that 'what they perceive and do' while developing an empathy map. This kind of evaluation or assessment of consumer's behavior, response, or reaction on a particular experience assists to understand their needs and requirements in order to synthesize them to frame the design.