Question

Porter’s competitive strategies of cost leadership and differentiation focus on ____ markets, while the cost-focus and focused-differentiation strategies focus on ____ markets.

Answer 1

WIDE

NARROW

Porter’s competitive strategies of cost leadership and differentiation focus on WIDE markets, while the cost-focus and focused-differentiation strategies focus on NARROW markets.

Step-by-step explanation:

Porter’s competitive strategies of cost leadership and differentiation focus on WIDE markets, while the cost-focus and focused-differentiation strategies focus on NARROW markets.

Differentiation refers to a firm's ability to create a good or service that is distinct from other product. This strategy leads to having or creating brand image, which allows the organization to sell its products or services at a premium

Cost leadership relates to a firm's ability to create economies of scale by producing a large volume of goods or service.