Question

When Coca-Cola decided to replace its original Coke with the new Coke, even die-hard fans hated the move. This high involvement with such a specific product is due to __________, which results in repeat purchasing behavior that reflects a conscious decision to continue buying the same brand, despite thc choice of new brands or products.

Answer 1

This high involvement with such a specific product is due to the sweeter taste of rival Pepsi-Cola

Step-by-step explanation:

The Coke company started changing its original formula because, people started liking the "sweet taste of rival Pepsi-cola" and Coke company went into huge loss of shares(In 1985). So they changed their formula and released "New Coke".

But "New coke" was not liked by many of the coke fans and within 3 months the coke company used the initial formula of preparing soft drinks and released in the name "Coca-Cola Classic".