Question

Mountain Rescue Incorporated sells emergency safety and rescue products to ski patrols and rescue workers at prices that are below those of its competitors, which offer a larger line of more expensive products and focus on broader markets. Mountain Rescue Incorporated is pursuing a ____ strategy.

Answer 1

Cost focus

Step-by-step explanation:

Mountain Rescue Incorporated is working with the strategy known as cost focus.

Basically cost focus can be understood by the name it self, it is the focus on the cost that is been spent. In the cost focus it minimizes the cost to be spent from the competitors cost that has been already invested.

So, we can see that simply in the scenario which is elaborated in the given question simply uses the cost focus strategy.