Answer:
The answer is option A)
Step-by-step explanation:
Keep in mind that all of these options are inherently correct. Each strategy when adopted will play a part in extending the utilization of Zong X and acting as a barrier towards widespread adoption of Zong Y. Some strategies would work better and as CEO (and in the context of the question) we must select the best option that would have the greatest impact on the objective. Lets look at each option below and then figure out why option A is correct.
Option B: Zong X is already the main energy source. It is not explicitly stated that the reserves are running out. Furthermore, simply trying to convince people that enough of the product is available does not mean that its consumption should be kept ongoing. Zong Y could have better uses (less pollution, eco friendly etc). So this is not the best strategy to adopt.
Option C: this is a good way to prolong the use of Zong X but simple bragging about its superiority is not enough ESPECIALLY if no innovation is brought in and no further uses are explored to ensure that only Zong X should be utilized (this is proposed in Option A only). A company exploiting Zong Y could launch a similar marketing campaign to counter our strategy.
Option D: This might actually work against us in the long term and is focused purely on the short term. As a company you cannot abandon long term planning for short term growth because that means the company wont exist in the future. By virtue of this option, the company claims that Zong X has peaked and there can be no further growth. That would actually create a bigger market and greater focus on the development of Zong Y
Option E: Again this is not the optimal approach and must only be undertaken as a last resort. Currently, there is no stated major competition from Zong Y so there is no reason to lower prices thereby reducing profitability.
Option A is the best course of action. By creating new machines that solely rely on Zong X, you are actually creating greater value and greater demand. Zong Y companies would have to compete by producing comparable machines as well which would require a significant amount of time and investment. This time and investment is already required to explore Zong Y as am alternative source because it is not currently well developed. Therefore, this would significantly prolong the use of Zong X