Question

When a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? A) pure tangible good B) basic product C) augmented product D) potential product E) generic product

Answer 1

The correct answer is B) basic product.

Step-by-step explanation:

The basic product is the first level of a product and is the good or service that covers a need.

It refers to the intrinsic product that covers the need. For example, it can be pure water to satisfy thirst, a car to be transported or telecommunications services to be able to communicate.

The basic product is what the generic of a satisfactory represents. However, even at this minimum level of product, the company should know that each consumer requires a product that meets their need, but this need is different in each.