Answer:
Level of involvement
Step-by-step explanation:
The personal, social, and economic significance of the purchase to the consumer, which is known as the level of involvement may cause him or her to skip or minimize one or more stages in the purchase decision process.
Level of involvement is the degree to which a consumer processes information and the amount of importance a consumer attaches to a product while purchasing it. I it shows how involved the customer is towards a product personally, socially and economically.
Types of involvement
o High involvement and low involvement