Question

In the context of direct competition, _____ is defined as the degree to which two companies have overlapping products, services, or customers in multiple markets.

Answer 1

Answer: Market commonality

Explanation: Market commonality can be explained as the number of market a company and its competitors are jointly involved in. Market could mean segment or division of certain goods and services. Market in this context could mean finance, automobile, telecom and so on. It also measures the importance placed on each of these markets. Market commonality can be measured in terms of products and services offered by competing companies and shared customer base. Market rivalry could be used to evaluate the degree of rivalry as greater market commonality tends to yield increased rivalry.

Answer 2

Answer:Market Commonality

Step-by-step explanation:

Market commonality can be defined as the number and significance of markets that a firm competes in with rivals. It also refers to market in which number of firms and competitors are involved in it and give importance to each share of markets.