Question

Sales-oriented objectives are appropriate for______________.A. all Internet marketing.

B. retail advertising promoting a sale or special event.
C. products that have been introduced in a highly volatile market.
D. any advertising campaign aimed at maintaining brand awareness.
E. creating favorable attitudes and images for a brand or a product before purchase could occur.

Answer 1

B) retail advertising promoting a sale or special event.

Step-by-step explanation:

As a concept, sales orientation refers to simply focus on selling the largest amount of goods or services without regarding any customers' needs or wants. This was the main marketing trend during the early 20th century.

The most common way of achieving sales oriented objectives is by carrying out sales oriented pricing objectives which means selling your products at a low price that can boost sales volume. This is exactly what most promotions and special sales events do, i.e. for a limited amount of time the price of the goods or services is reduced in order to boost sales volume.