94.1k views
5 votes
________ is a tool used to visually display how consumers perceive the position of products or brands in the market on different dimensions relative to competitors.

1 Answer

3 votes

Answer: A Perceptual Map

Step-by-step explanation:

A Perceptual Map also known as a product positioning map is a pictorial representation of how consumers sees a product as it relates to their competitors in the market.

User Griotteau
by
4.9k points