Question

QUESTION 2 The primary way in which relationship selling creates customer value is by assigning a single sales representative to a single customer. maintaining a long-term connection involving trust and mutual respect. guaranteeing fair and equitable prices for each client regardless of the size of the purchase. providing cumulative discounts based on customer loyalty and the length of the customer relationship. guaranteeing fair and equitable sales practices for each customer regardless of the frequency of the purchase.

Answer 1

maintaining a long-term connection involving trust and mutual respect.

Step-by-step explanation:

Customer value is created by relationship selling, and in order for this to happen a relationship of mutual trust and respect must be established between the seller and the buyer. And it takes time to build a mutual trust and respect relationship, it is not something that happens immediately. The seller must learn about the customer's needs and must be able to provide specific products or services that satisfy those needs.