Question

Franz Tress, a cosmetics manufacturing company, offers an annual subscription plan to its customers where the customers have the option to automatically renew the subscription plan once it completes its term. In this scenario, Franz Tress is trying to influence its consumers' decision journey through _____.

Answer 1

The correct answer is letter "A": the loyalty loop.

Step-by-step explanation:

The loyalty loop describes a process of retaining customers instead of attracting new consumers. Before the purchase takes place, the loyalty loop summarizes the purchasing process has three steps: enjoy, consider, and evaluate. After the purchase, the process involves three steps: enjoy, advocate, and bond. Both processes end up in a buy but the second process ensures the customer develops a commitment with the brand and is unlikely to look for competitors' products.