Answer:
Schema.
Step-by-step explanation:
A schema is a pattern of of thought that organizes information. Like in the exercise; the word "college" immediately organizes a semantic field of the word, just as dorm rooms, students, professors, studying, reading; names, dates, personal information, etc., in the mind of an individual. The schema is the pattern of information, the phenomenon that organizes all of that, a somekind of structure of information.