Differences in social and cultural behavior- is a concern as firms move toward globalization
Step-by-step explanation:
Failure of Wal-mart in Germany is a example of differences in Social and cultural behavior.The failure of wal-mart to adopt the German culture was the reasons for its failure.Below are certain points that led to the failure of Wal-mart
- Excessive usage of English language and no effort was made by the management to connect to the new employees
- Failure to provide low pricing policy as the German customers are more price conscious than the quality and service conscious.
so the answer is Differences in social and cultural behavior- is a concern as firms move toward globalization