Question

Once you've found your target market, your business is on track, and your customers seem satisfied, ongoing market research can

A. be a waste of money.
B. inform you of coming trends.
C. defeat your business goals.
D. improve your product quality.



John Chapelle wants to know if his video store customers are interested in a selection of classic, black-and-white movies. How could John simplify his survey to get them to fill out his short questionnaire before they leave the store?

A. Ask open-ended questions.
B. Make short blank lines to fill in.
C. Provide check boxes for each choice.
D. Include only two questions, although they'd be long.


HELP ME PLEASE I REALLY NEED THE HELP AND I NEED IT FAST PLEASE..

Answer 1

1st question: B. inform you of coming trends.

Even after understanding your customer segment and satisfying your customers, you have to keep up with the market trends and the changing needs of customers if you need to be successful.

2nd question: C. Provide check boxes for each choice.

A simple question and check box type questionnaire is the best way to get customer feedback as it consumes less time to fill.

Step-by-step explanation: