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The "graying" of the population is an example of:

a. Customer environment.

b. Competitor environment.

c. Economic environment.

d. Social environment.

User TechSavy
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1 Answer

4 votes

Answer:

a. Customer environment.

Step-by-step explanation:

The customer environment is a strategy to understand the customer base in the country or in the market. It includes demographics factors, customerĀ“s preferences, and social value. Graying of population means how steadily the population or our customers are getting older.

It helps the management to scan the business environment of a particular area. The customer environment is part of Eight strategic radar screens as well.

User John Lee
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