Answer: Sample
Step-by-step explanation:
Sample, in terms of study and research is defined as the participants or component group that is chosen for research that represents the complete population or item or other component.This sample is used for measuring and studying about the complete item group or population for generalized results.
According to the question, sample is represented through the males members chosen by Kona for her research. These male participants are representing the population of 18 to 25 year old males in the United states who watch television.