Question

After scanning the environment, Indra Nooyi wanted to use a cognitive map to help her summarize the relationships between the environmental factors and possible actions for PepsiCo. Which of the following would Indra list as weaknesses on a cognitive map? Check all that apply.

Customers want healthier food and beverage options
Sugar content in Pepsi Cola is too high
Expand product portfolio to include low calorie and low sugar beverage options PepsiCo. lacks healthy food options

Answer 1

Customers want healthier food and beverage options.

PepsiCo. lacks healthier food options.

Sugar content in Pepsi Cola is too high.

Step-by-step explanation:

A "cognitive map" is one of the approached you can use in a business model. It allows a person to know powerful insights that can be helpful in determining the relationship between the objectives set and the strategies used. The individual objectives of the participants are depicted according to the total value they have on everyone.

In the case above, Indra would list that the "Customers want healthier food and beverage options" as a weakness because this is one of the customer's objectives that should be met.

Other weaknesses of the cognitive map is "PepsiCo. lack healthy food options" and "Sugar content in Pepsi Cola is too high." These should also be addressed. All together, the weaknesses should be recognized in order to know what strategies the company should implement in order to satisfy the customers.

If consumers want healthier options, then PepsiCo. should set targets to meet this need by providing options that have less sugar or are low on calorie.

So, this explains the answer.