Question

There are numerous office supplies manufacturers. U.S.-based Esselte concentrates on selling filing products and desktop products such as staplers and pen sets. Because the Esselte brand is recognized as an innovative leader in the development of filing products and desktop items, the company can be said to have a(n): a.promotional emphasis b.economies-of-scale-based strategy c.value-based strength d.comparative advantage e.differential competitive advantage

Answer 1

The correct option is E

Step-by-step explanation:

Differential advantage is the term which is defined as the set of the unique benefits, characteristics or the features of the firm or the business, that sets it apart from the competitors for the target market.

In short, it is when the products or the services of the firm differ from the competitors offerings.

So, the company said to be the differential competitive advantage, as it is recognized as an innovative leader in the market because they use the marketing strategy of the product differentiation.