Question

True Vibgyor Inc. sells its e-book readers at the cost price of $15 each. However, the company makes its profits when users have to download or buy books online. Which of the following business models is True Vibgyor implementing?A) Pay-as-you-go

B) Subscription-based
C) Direct sales
D) Razor-razor-blade

Answer 1

D. Razor -Razor -blade

Step-by-step explanation:

A razor - razor blade business model is a type of business model that involves selling a particular product at a low price in increase sales of complementary goods. It refers to the sales of a core product of a firm at a low price with the expectation that consumer will purchase the more expensive dependent products.

True Vibgyor selling its e-book readers at a $15 and anticipating that the firm will make its profit when the customers buy or download books online is an example of a Razor - razor blade business model.

Hence the answer is D. Razor -Razor -blade