Question

Pillsbury's Slice and Bake cookie dough targets working moms between the ages of 28 and 42 who are busy and pressed for time. It places ads for the cookie dough in Working Mother magazine. This is an example of which factor affecting consumer buying behavior?

a. Cultural
b. Personal
c. Psychological
d. Social

Answer 1

Pillsbury's targeted advertising in Working Mother magazine is an example of a psychological factor influencing consumer buying behavior, as it appeals to the need for time efficiency and emotional satisfaction among busy working mothers.

Step-by-step explanation:

The Pillsbury's Slice and Bake cookie dough advertising strategy is an example of a psychological factor influencing consumer buying behavior. This strategy targets working mothers between the ages of 28 and 42, hypothesizing that these individuals are busy and looking for convenient baking solutions. By placing ads in Working Mother magazine, Pillsbury is making a targeted appeal to these consumers' desire for quick, yet homely and tasty, options in their hectic schedules.

In the broader context of marketing, there are several factors that affect consumer buying behavior, such as cultural, social, personal, and psychological factors. In this case, although the ad could be seen as targeting a social group (working mothers), the motivation that is being appealed to is psychological: the need for time efficiency and the emotional satisfaction of providing for one's family, which makes c. Psychological the correct answer.

Answer 2

Answer:b.Personal factor

Explanation:Personal factors can play a huge role in a decision made by a consumer. They will influence how their purchasing decisions , these personal factors are lifestyle,occupation, age, Personality ,economic status , and self concept.

These woman have a busy life and don't have much time on their hands hence they need any short cut that may help them get ahead such as an already made cookie dough.