Question

A(n) _____ is defined as a written statement (usually one or two sentences) that clearly states how purchasing a product or service being offered can help solve the customer's perceived business issue.

Answer 1

Customer value proposition

Step-by-step explanation:

Customer value proposition is the term which is defined as the way or method of business is following in order to generate the value in their service or product when targeting the potential customers.

It is computed through working out the aggregate sum of advantage or benefits the vendors put forward for their customers.

So, the customer value proposition is the written statement which states how buying a product being offered could solve the customer perceived business issue.