Question

EasyMart (EM) has a physical store and an online shopping site and is coming up with deals on retail products for the week of Christmas. As a marketing consultant at EM, which of the following tactics would you recommend to achieve the highest sales?

Answer 1

As a marketing consultant I would recommend digital discount coupons because online sales are growing seven times faster than brick and mortar sales. That means that the store must focus on online sales and try to benefit the most from it.

During the last year, online sales grew by 14.9%, while brick and mortar sales only grew by 2%, and the American economy is doing quite well.

Online sales provide an advantage to both consumers and retailers; it is much cheaper for retailers to sell online and that results in lower prices that consumers love.

Even handing out digital discount coupons is much cheaper than doing it with real people, and the main advantage of online retailers is price, so the lower, the better.

Answer 2

I would recommend that Easy mart gives out digital coupons for discounts on all products

Step-by-step explanation:

Digital coupons are efficient ways a shop owner with both online and physical stores can use in getting customers to come to the shop or go to the website to make purchases.

The advantages of giving out digital coupons are many. Some of them includes:

1. Increase in sales as customers would be more inclined in purchasing goods because they can use to coupon to save.

2. Increase in the number of engagements on the online shop.

3. It increases the number of deals and referrals which helps in boosting sales.

4. It improves customer loyalty while also attracting new customers.

And so on.