Question

In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. To the extent that this brand extension adversely affected consumers' perceptions about its current product lines, this could lead to Multiple Choice rebranding. co-branding. product labeling. brand licensing. brand dilution.

Answer 1

brand dilution

Step-by-step explanation:

Brand dilution simply refers to a successful brand becoming a weak brand due to excessive overuse.

This usually happens when:

• a company extends a successful brand into every single product that they can come up with.
• in order to increase volume, the company starts to add cheaper versions of the same brand that do not have the same quality.

In this case, Bic started to brand products that aren't related with its main business.