Question

Saucony is considering adding a new item to its Hurricane line of running shoes to increase its product line depth. All options would be acceptable EXCEPT:

a. inserting an item of a price and performance level that fills a gap between two existing items.
b. adding a new private-label product.
c. adding a lower-priced item that is still capable of satisfying the needs of some customers.
d. adding a higher-priced shoe with a higher performance level.

Answer 1

The correct answer is letter "B": adding a new private-label product.

Step-by-step explanation:

A product line refers to the variety of goods and services an organization can offer. The product line depth represents the number of products in the product line. That product line depth can be one good or one thousand goods. When the company has many product lines, we are talking about the firm's product line width.

Thus, if a company pursues to increase its product line depth, it is not suitable to add a private-label good since it will limit the number of products in line depth.