Question

When developing an advertising campaign to promote her days working in marketing for a car dealership and how each ad showed photos of automobiles for sale on the lot. She realized that it might be a bit more difficult to find the proper image to use in advertising her salon due to the __________ of her service.

Answer 1

intangibility

Step-by-step explanation:

Based on the information provided it can be said that the difficulty of finding an image to advertise her salon comes from the intangibility of her service. Since what she offers is a service in which the customers have to experience the value first hand in order to know that it is there, then advertising this becomes very difficult with an image. Unlike a product which is a lot easier to advertise.