Question

Serengeti makes lightweight sunglasses with 100 percent UV protection for people who love to hunt, hike, and bike ride. Its long-term plans include the development of lenses that, in addition to protecting users from UV rays, will also have effective water-sheeting action to reduce lens spotting. This new feature will be valuable to people who fish. Serengeti has determined that fishing is one of the fastest growing sports in the United States. In terms of a SWOT analysis, Serengeti has recognized a market ________.

Answer 1

Serengeti has recognized a market Opportunity

Step-by-step explanation:

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats,

It is a techniques for analyzing the business.

The opportunity aspect of the SWOT analysis are chances or openings available to the business that the business needs to capitalize on in other to improve its customer base, market share and its revenue.

They are external factors in the business that will most likely contribute to the business success.

From the illustration above, Serengeti, discovering that fishing is one of the fastest growing sport in the US is an opportunity for his business to sell its new product that will be valuable to people who fish.