Answer: OVERCONFIDENCE BIAS
Step-by-step explanation:
OVERCONFIDENCE BIAS is the tendency to believe that one or something one strongly believes in can make no error.
It is a egocentric view that essentially makes one believe they are better than they actually are and it is very dangerous.
Overconfidence bias is what sank the Titanic and what caused the Sub-prime mortgage crises of 2008.
Ford in this question has an overconfidence bias regarding the company's cars.