Question

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as ________ marketing programs.

A. regional
B. multicultural
C. generational
D. panethnic

Answer 1

The answer is: B

Step-by-step explanation:

Multicultural marketing is a strategy used to tailor marketing content to one or more sub-sets of a specific ethnic group. This strategy capitalises on the different aspects of an ethnic groups identity including: the languages, traditions, religious associations and so on. This is done so as to be more effective in communicating and persuading the audience in an authentic manner. It is an adaptive marketing strategy that demonstrates appreciation of various cultures.