Answer: new-to-the-firm-products
Explanation: these products are not new to the world on that they are not new inventions but are simply new to the company. It means a company is adding a new line of product that has existed in the market. Most times, this raises many issues especially about imitation of products already in the market. This may go as far as several lawsuits being filed against the company adding the product to their line.
In some tough markets, a lot of advertising campaign is done in order to convince consumers that the new line is equally good, if not better than what already exists in the market. Sometimes, incentives such as free samples and lower price are used to persuade consumers to try the new-to-the-firm-products.