Answer:
Yes ,I will direct him to the market.
Step-by-step explanation
As an individual,I love it when I see the members in my community ,I see it as a process in which the community is developing because these new set of people will contribute t the development of the community.Helping him with the direction is a way of starting a new level of friendship with the family.Also,I may also need their help some day and they will no hesitate to assist as I have helped previously .
It is also very important to show help to the elderly in the society as they may not be energetic enough to do what is required of them