Answer and explanation:
Regardless of the type of industry, an entrepreneur is planning to open a new business, researching information of past companies similar that the one the entrepreneur is intending to open will allow him to identify success stories as well as failures. This information could be important at the moment of implementing strategies in the organization. Besides, customer information could be found that could help the entrepreneur understand their preferences and behavior and, last but not least, the entrepreneur could obtain a general idea of what competitors are doing because he will have to fight against them.