Answer:
False.
Step-by-step explanation:
The differentiation is a strategy in which a product is made different from others to look more attractive to the customers. The process involves differentiating the products from competitors product. Charles did not had an intention to differentiate the product. He realized that the shape color and softness of Optimus Prime toy is different from the Winnie the Pooh bear. This is not referred to as differentiation, the statement is False.