Question

Which of the following statements about global brands is most accurate?

1. A global brand is marketed under different brand names for every market.
2. A global brand alters the product or service formulation for each country.
3. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience.
4. A global brand uses the same product formulation or service concept across multiple countries and cultures.
5. A global brand is a collaborative effort among several different multinational firms to ensure that semiotic mistakes do not occur.

Answer 1

4) A global brand uses the same product formulation or service concept across multiple countries and cultures.

Step-by-step explanation:

We use the term global brands to refer to brands that are sold almost everywhere and the companies that sell them use the same or similar marketing strategies in all the countries that they operate in. And the products themselves are very similar or identical in all the countries. E.g. Coca Cola is the most global multinational corporation and its brands are sold virtually in all the world (except for Cuba and North Korea), but Coke is basically the same product everywhere and the name only changes due to language differences.