Answer: Thoughts or actions that occur without conscious attention are called "AUTOMATIC" while those that occur through conscious, deliberative effort are called "CONTROLLED".
Explanation: when we act or respond to stimulus without being conscious or thinking about our actions we do that as a result of automatic response by the brain. The brain stores a controlled response to a particular stimulus, and uses it to respond to that same stimulus without our conscious attention, in an automatic way. For instance when we touch a hot plate, we quickly remove our hand in an automatic way, without any conscious thought, because the brain has stored such event as a painful event that can damage the skin.
In a controlled action we think before we respond. The brain understand the stimulus first and now brings out a new or former response to such stimulus, with our conscious thoughts.